Privacy Policy


As part of its activity, the company Berserk Media Group, owner of the Lelotoys brand and operator of the site, whose head office is located at 1590 Chemin des Castillonnes, 13550 Noves (France), collects and to process information, some of which is qualified as "personal data". Berserk Media Group attaches great importance to respect for privacy, and only uses data in a responsible and confidential manner and for a specific purpose.

Personal data

On the website, there are 2 types of data that may be collected:

  • Data transmitted directly
    These data are those that you send us directly, via an order form or by direct contact by email. The fields "first and last name", "address", "telephone number" and "email" are mandatory in the order form.
  • Data collected automatically
    During your visits, once your consent has been given, we may collect “web analytics” type information relating to your browsing, the duration of your consultation, your IP address, your browser type and version. The technology used is the cookie.

Data usage

The data that you transmit to us directly is used for the purpose of contacting you again and/or in the context of the request you make to us as well as for the purpose of complying with our tax obligations. "Web analytics" data is collected anonymously (by recording anonymous IP addresses) by Google Analytics, and allows us to measure the audience of our website, consultations and any errors in order to constantly improve the experience. users. This data is used by Berserk Media Group, responsible for data processing, and will never be transferred to a third party or used for purposes other than those detailed above.

Legal basis

Personal data is collected only after mandatory consent of the user. This consent is validly collected by a button and a checkbox, freely, clearly and unequivocally.

The duration of the conversation

The data will be saved for a maximum period of 3 years.


Here is the list of cookies used and their purpose:

  • Google Analytics cookies ( exhaustive list ): Web analytics
  • Cookies specific to the operation of the site: Exhaustive list on the site

Your rights regarding personal data

You have the right to consult, request modification or deletion of all your personal data. You can also withdraw your consent to the processing of your data.

Contact Data Protection Officer

Site administrator, Berserk Media company: